Regular communication with your customers and potential customers is a key component of any internet marketing strategy. How often are you communicating with your clients? What valuable information are you sharing with them? Email and social media updates are a way to more actively share new information or service offerings with your clients.
Email Marketing
Direct email is still the most cost-effective way to communicate for many businesses. The first step is to collect email addresses and store them. If you’re not sure how to get started, I can make it easy for you. As a Constant Contact solution partner, I can help you set-up an account, upload all of your emails and develop an attractive, easy to read template that coordinates with your website and brand. You can use the template to generate periodic emails to your clients. Or, if you prefer, you can let me know what you have in mind for a campaign and I can create the email message and send it out for you. To be most effective, the campaign will be integrated with your website and other social media marketing.
Social Media
Still wondering if you need a Facebook page, LinkedIn account, Twitter account, or YouTube channel? The answer is definitely yes for at least one of the above! Which one and how many will be based on the services you offer, your comfort level with social media, and your client base. As an example, I use Facebook and LinkedIn, and have recently added Twitter as a way to expand my internet marketing strategy. If you’d like help in determining which products are right for you, contact me for a free consultation.