Regular communication with your customers and potential customers is a key component of any internet marketing strategy. How often are you communicating with your clients? What valuable information are you sharing with them? How often? With email and social media you can pro-actively share new information with your clients and establish yourself as a valuable resource.
Direct email is still the most cost-effective way to communicate for many businesses. The first step is to collect email addresses and store them. If you’re not sure how to get started, I can make it easy for you. As a Constant Contact Accredited Solution Partner, I will set-up an account, upload all of your email contacts and develop an attractive, easy to read template that coordinates with your website and brand.
You can use the template to generate periodic emails to your clients. Or, if you prefer, you can let me know what you have in mind for a campaign and I can create the email message and send it out for you. To be most effective, the campaign will be integrated with your website and other social media marketing.
Either way, you will receive tips on best practices for making sure your emails are opened and an analysis of your email campaign. Together we will develop strategies to continually review and improve your open and click-through rates.
I offer two Email Starter Packages. Click on either one to find details on what’s included:
Or, we can work together to tailor a package that meets your specific needs. Contact me to get started!
Social Media Integration
Still wondering if you need a Facebook page, LinkedIn account, Twitter account, or YouTube channel? The answer is likely “yes” for at least one of the above. Which one and how many will be based on the services you offer, your comfort level with social media, and your clients. If you’d like help in determining where to start, contact me for a free consultation.